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Be ostentatious and be seen. . . . What is not seen is as though it did not exist. ... It was light that first caused all creation to shine forth. Display fills up many blanks, covers up deficiencies, and gives everything a second life, especially when it is backed by genuine merit. ( Baltasar Gracian , 1601-1658) Everything is judged by its appearance; what is unseen counts for nothing. Never let yourself get lost in the crowd, then, or buried in oblivion. Stand out. Be conspicuous, at all cost. Make yourself a magnet of attention by appearing larger, more colorful, more mysterious, than the bland and timid masses. Why Fame Is Important In Every Field Of Work Burning more brighty than those around you is a skill that no one is born with. You have to learn to attract attention. At the start of your career, you must attach your name and reputation to a quality, an image, that sets you apart from other people. This image can be something like a characteristic style of dress, or

Why is Reputation Important?  Reputation is the cornerstone of power. In the social realm, appearances are the barometer of almost all our judgments. Your reputation will protect you in the dangerous game of appearances, distracting the probing eyes of others from knowing what you are really like, and giving you a degree of control over how the world judges you — a powerful position to be in. A strong reputation increases your presence and exaggerates your strengths without you having to spend much energy. It can also create an aura around you that will instill respect, even fear. In the fighting in the North African desert during World War II, the German general Erwin Rommel had a reputation for cunning and deceptive maneuvering that struck terror into everyone who faced him. Even when his forces were depleted and the British tanks outnumbered his by five to one, entire cities would be evacuated at the news of his approach. As they say, your reputation inevitably precedes you, an

There are times when it is unwise to be silent. Silence can arouse suspicion and even insecurity, especially in your superiors; a vague or ambiguous comment can open you up to interpretations you had not bargained for. Silence and saying less than necessary must be practiced with caution, then, and in the right situations. Let us take a look at 6 ways to exert more power by practicing listening. 1.  Make People Reveal More About Themselves Speaking less will make people reveal more about themselves. This is information you may be able to use against them later on. Your short answers and silences will put them on the defensive, and they will jump in, nervously filling the silence with all kinds of comments that will reveal valuable information about them and their weaknesses. The longer you listen, the more others move their lips and teeth. As they move their lips and teeth, you can thereby understand their real intentions. 2.  People Listen/Interpret Your Every Word Carefully Speak

Have you ever heard of a skillful general, who intends to surprise a citadel, announcing his plan to his enemy? Conceal your purpose and hide your progress; do not disclose the extent of your designs until they cannot be opposed, until the combat is over. Win the victory before you declare the war. In a word, imitate those war like people whose designs are not known except by the ravaged country through which they have passed. ( Ninon de Lenclos , 1623-1706) It takes effort to control your tongue and monitor what you reveal. It is much more prudent to tailor your words, telling people what they want to hear rather than the coarse and ugly truth of what you feel or think. More important, by being unabashedly open you make yourself so predictable and familiar that it is almost impossible to respect or fear you, and power will not accrue to a person who cannot inspire such emotions. Train yourself in the art of concealing your intentions. Master the art and you will always have the u

Problem about working with friends is that it confuses the boundaries and distances that working requires. If both partners in the arrangement understand the dangers involved, a friend often can be employed to great effect. You must never let your guard down in such a venture, however; always be on the lookout for any signs of emotional disturbance such as envy and ingratitude. Nothing is stable in the realm of power, and even the closest of friends can be transformed into the worst of enemies. Michael III of the Byzantine Empire and his friend, Basilius Michael III of the Byzantine Empire  in the mid-ninth century A.D. placed too much trust in his friend, Basilius . They had met a few years before, when Michael had been visiting the stables just as a wild horse got loose. Basilius saved Michael's life. His strength and courage had impressed Michael, who immediately raised Basilius from the obscurity of being a horse trainer to the position of head of stables. He loaded his fri

Always make those above you feel comfortably superior.  In your desire to please or impress them, do not go too far in displaying your talents or you might accomplish the opposite – inspire fear and insecurity.  Make your masters appear more brilliant than they are and you will attain the heights of power. King Louis XIV and his Finance Minister Fouquet In 17th century France, Finance Minister  Nicholas Fouquet  had spent enormous sums in building a magnificent château on his estate of  Vaux-le-Vicomte . He then threw a lavish party to show off his connections, cultivated manner and charm. Thinking this move would make him an indispensable asset to the king, Fouquet had actually offended his master who did not like the fact people were more charmed by his finance minister than by him. He unintentionally outshone his master, King Louis XIV, making the King feel insecure. In 1661, at age 23, Louis XIV visited Vaux-le-Vicomte, the country estate of his finance minister, Nicolas Fouqu